Third Thursday: Social Media in Marketing & PR

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Third Thursday: Social Media Measurement

Feb 2007 15

Thu 6:30 PM

Location: This location is shown only to members

Estimated attendance: 49 people attended.
4.004
Who organized?
Mike Manuel

This month we're going to feature a discussion about monitoring and measurement of social media. Why is it important to monitor social media and consumer generated content? What are the tools and services available? What differentiates them? How do you know which one is right for you? How do you measure influence in this vast and continuously growing mediasphere? Which metrics really matter? Where should you start? These are just some of the questions we'll be asking our panel of experts. What are yours? Visit our wiki at http://www.socialtext... and share your thoughts and questions.

Panelists:

Brian Glover, Sr. Manager, Market Strategy, Biz 360
James Kim, CEO, OpinMind
Jay Stockwell, Sr. Vice President, Nielsen Buzzmetrics
Robert Schettino, VP Marketing, BuzzLogic

Moderator: Jen McClure, Executive Director, Society for New Communications Research

Please join the Third Thursday team, Social Media Club, the Society for New Communications Research and our panel for a great conversation!

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Talk about this Meetup

Who attended?

49 attendees
- Cynthia McCune
  
  “ The table sessions saved the day. It gave us an opportunity to talk with the speakers and actually be able to hear them. Then I got some worthwhile info and made some good contacts. ”
- kevin king cabeliza
  
  “ Though the discussion was hard to hear at first, the organizers pulled through to make sure everyone got rounds with the speakers. Well done! ”
- Janet
  
  “ Great people - the attendees and the panel. Enjoyed the mixing that came from sitting at tables. Obviously the lack of microsphone was a big problem, but they figured out a way around it. After the "roundtables" there should have been a summary by the leadeers/panel of key points to the whole group. ”
- daniela barbosa
- Larisa Hall (+2 guests)
- Laurence Toney
- Thais
- Joel (+1 guest)
- thomas payne
- Giovanni
- Andrew Manuel
- Jeremy
- Erin
- Pete
- Jen McClure
- Phil Wolff
- Tim Clark
- Joanne Wan
- Lorna Li
- John
- Dave McClure
- tiffany
- Mike Manuel
- Richard Brewer-Hay (+3 guests)
- Tom Foremski
- Lyda
- Scott Lane (+1 guest)
- Annie
- jessica
- David Alpert
- gary l
- Brian Glover
- Christel
- Michael
- Elisabeth Simmons
- erin
- Tim Ferriss
- Kevin
- Manisha (+1 guest)
- Mimi Harris
- Michael Moeschler