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CALSCALE:GREGORIAN
X-ORIGINAL-URL:http://publicrelations.meetup.com/79/calendar/5613438/ical/W
 hat's+the+Story+with+Online+Branding?/
X-WR-CALNAME:Events - What's the Story with Online Branding%3f
BEGIN:VEVENT
SUMMARY:What's the Story with Online Branding?
DESCRIPTION:Third Thursday: Social Media in Marketing & PR\n\nHow Storytell
 ing is (Still) Critical to Communications in the Blogosphere\n\nAs companie
 s try to figure out how to use blogs and other social media tools to engage
  with customers\, successfully participating in the blogosphere remains a b
 it of mystery to many marketing and PR professionals. Social media initiati
 ves can't be spin\, but companies must have a compelling story to tell abou
 t their brand\, culture\, products\, and customers in their online activiti
 es. At the heart of every communications effort must be a story. Storytelli
 ng can be an organic process that comes from open dialog with customers. \n
 \nWhat are the models? Who is doing it well? What are the lessons learned f
 rom the past few years? How do you find your story ? especially if you have
  lost it and must re-define it? How do you craft it to get a targeted react
 ion? What is the balance between authenticity in your story and making mone
 y\, and how much of your story is determined by you versus your customer?\n
 \nThis discussion aims to address and answer some of these questions. Speci
 fic models to be discussed include examples from healthcare\, high-tech\, a
 nd consumer products. Bring your own examples to discuss!\n\nWhile communic
 ations professionals must adapt to new media as they become viable\, best p
 ractices must always revolve around the fundamentals: offering a great prod
 uct or service to solve customers' needs and telling a compelling\, creativ
 e and differentiated story. \n\n*******************************************
 ******************\nAbout the Speakers\n\nElisa Camahort\n\nElisa is a co-f
 ounder of BlogHer LLC (http://blogher.org) and its President of Events and 
 Marketing. A marketing executive with 16 years of experience in Silicon Val
 ley\, Elisa opened her own high- tech marketing consultancy\, Worker Bees\,
  after a successful career in the cable broadband sector\, managing multipl
 e product lines\, senior product management staff\, and multi-million dolla
 r budgets. Her most recent corporate position was Senior Director of Produc
 t Marketing at Terayon Communication Systems\, where she was nominated for 
 an SCTE (Society of Cable Telecommunications Engineers) Women in Technology
  Award. She has been published numerous times and has extensive public spea
 king experience\, focusing on Building Online Communities and on the What\,
  Why and How of Blogging. Elisa was at the vanguard of professional and bus
 iness blogging\, and currently contributes to no less than eight blogs regu
 larly. Elisa is Fellow and advisory board member of the Society for New Com
 munications Research. \n\nKathy Klotz-Guest\, MA\, MBA\n\nKathy is a market
 ing executive with over 15 years of experience launching successful high-te
 ch products and services. She has launched products and driven messaging fo
 r SGI\, Dataquest\, Gartner Group\, MediaMetrix\, Excite\, Excite@Home\, an
 d Dow Jones to name a few companies. In addition to her deep expertise in p
 roduct management\, market research and strategic messaging\, Kathy has als
 o written and performed sketch comedy for years (most recently with MoronLi
 fe). Her passion for humor\, storytelling\, and creativity drives and shape
 s her work. Kathy is the founder of Powerfully Funny\, a marketing consulta
 ncy that designs compelling marketing strategies with a creative edge to he
 lp clients ?stand out? from the pack. She has an MA in Multimedia Applicati
 ons Development and an MBA in marketing from UC Berkeley\, and is currently
  working on her MLA thesis at Stanford University. She served on the board 
 of the Silicon Valley chapter of the American Marketing Association for fiv
 e years\, and is on the board of directors of the Society for New Communica
 tions Research.\n\n\n\n\n\n\n\n\nPalo Alto\, CA  94301 - USA\n\nThursday\, 
 April 19 at 6:30 PM\n\nPhoto: http://photos4.meetupstatic.com/photos/event/
 9/f/d/7/event_1060919.jpeg\n\nAttending: 56\n\nDetails: http://publicrelati
 ons.meetup.com/79/calendar/5613438/
LAST-MODIFIED:20070424T172307Z
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CLASS:PUBLIC
CREATED:20070328T163729Z
DTSTAMP:20091108T103624Z
DTSTART:20070420T013000Z
DTEND:20070420T033000Z
GEO:37.44;-122.15
URL:http://publicrelations.meetup.com/79/calendar/5613438/
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