Third Thursday: Social Media in Marketing & PR

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Third Thursday: The State of Corporate Blogging

Apr 2008 17

Thu 6:30 PM

Location: This location is shown only to members

Estimated attendance: 56 people attended.
4.5011
Who organized?
Jen McClure and Mike Manuel

Greetings everyone, our 2008 Third Thursday meetup series is set to kick off next month (please note, there will be *no* March meetup).

For our first meetup of the year, we've invited bloggers from eBay, Sony PlayStation and Yahoo! to join us in a discussion and examination of the state of corporate blogging.

Nicki Dugan from Yahoo! has been driving Yahoo!'s Yodel Anecdotal blog for nearly two years, and will speak to lessons learned and some of the best practices she and her team have developed over this stretch. Likewise, Jeff Rubenstein with Sony Computer Entertainment America, will discuss his day-to-day involvement and experiences with Sony's PlayStation blog. Finally, Richard Brewer-Hay, eBay's new editor-in-chief, will share his initial thoughts around eBay's upcoming corporate blogging efforts.

Each panelist has a very unique perspective on the role of blogs insider their organizations, it should make for a lively discussion. Room will be limited, so please RSVP soon.

Also, two additional announcements:

For our May Third Thursday Meetup, we're excited to share news that Charlene Li, Principal Analyst for Forrester and co-author of Groundswell, a new book examining the impact of social media in business, will be joining us to discuss the book and its findings in more detail. More info on this meetup will be posted shortly. Again, space is limited, so please RSVP.

Finally, co-producer of Third Thursdays, the Society for New Communications Research, is hosting its fourth annual New Communications Forum next month in Santa Rosa. This is an amazing conference for business folks interested in stretching their understanding and application of new media in business. SNCR has providing all Third Thursday members with a $100 discount on registrations. Please use this code (NCF08100).

Some great stuff on the horizon, thanks everyone.

- Third Thursday Organizers

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Talk about this Meetup

Who attended?

56 attendees
- Jamie Beckett
  
  “ I liked the fact that each of the speakers had a slightly different role and perspective. That made the information especially useful. What's more, I'm about 2 weeks from starting a corporate blog of my own, so the content was very relevant. ”
- Shelly Gordon
  
  “ Would have enjoyed hearing from a lesser known company and how they attract people to engage. Three well known giants gives same point of view on blogging. Also controlling the audience was one of the key objectives, which sounds counterintuitive to the whole social media paradigm. Seems to still boil down to marketing/PR controlling the message. ”
- Bonnie Z
  
  “ Very informative ”
- Wendy
  
  “ Thanks for organizing the meeting, Mike. It was very informative and I enjoyed meeeting everyone. ”
- mark (+1 guest)
- Nicki Dugan
- Rich Reader
- Holly
- Thais (+1 guest)
- Marc Burch
- J.J. Toothman (+2 guests)
- Michael
- Giovanni
- Cheryl
- Gleb
- Jennifer Burke
- Jon Greer
- Pete
- Tony Obregon (+1 guest)
- Jen McClure
- Martha Feingold
- Jeff Urquhart
- Tim Clark
- Chris Christensen
- Tim Marklein (+1 guest)
- Ryan Yip
- Mike Manuel
- Karen S.
- Tracy Yen
- Kimberly Stoddard
- Malvika
- Ian Hsu
- Christine
- Karla (+1 guest)
- Mark H
- Kapil
- Samantha Hallock
- Richard
- Ryan Lack
- Cynthia Fetty
- Robin Schultz
- Kelly McCarthy (+2 guests)
- Barbara Bates
- Lisa Padilla (+1 guest)
- kamla
- Mo Mahmoud